Learn to plan, create and run social media that brings real clients. Practical lessons from a marketer who does this every day.
You post on Instagram and Facebook yourself. You want more sales from it.
You want your first job in marketing. You need real skills and a portfolio.
You already work in marketing. You want a clear system and better results.
Not for you if you want quick tricks without practice. Every lesson has homework.
Intro to marketing, the role, the industry in the AI era, key terms.
Task: Choose the brand you will work on.
Business page, Meta Business Suite, access and 2FA, KPIs, the client brief.
Task: Create a page, fill in a brief, set 3 KPIs.
Audiences in Georgia, formats, algorithms, competitor analysis.
Task: Choose channels and analyse 3 competitors.
Claude, ChatGPT, Midjourney, Higgsfield, ElevenLabs and free options.
Task: Create 3 designs with AI.
Audience, tone, content pillars, a calendar in Notion.
Task: A one-month calendar in Notion.
Hooks, captions, CTAs, editing AI text, short video scripts.
Task: 5 captions and 2 video scripts.
Briefs for designers and videographers, influencers and UGC, scheduling.
Task: 2 briefs and one week of planned posts.
Ad goals, the funnel, budgets, Ads Manager basics, Meta ad rules.
Task: An ad strategy for your brand.
Pixel on a test site, events, launching your test campaign.
Task: Run your campaign over the holidays.
Reading results, retargeting, Lookalike, A/B tests, automated rules.
Task: Improve your campaign, add 1 rule.
A report on real results, comments, messages, crisis communication.
Task: A report and reply templates.
Presentations, feedback, portfolio, finding your first client.
Task: Final presentation.
I have taught marketing for 6 years at the Academy of Digital Industries. For almost 5 years I was CEO of Kraken Agency, with a team of 40 people. Today I am Group CMO at ClaretOne and lead marketing for brands in Georgia and Romania.
I teach what I use at work every week. No theory without practice.
[Student review. One or two sentences about what changed for them after the course.]
[Student review. A concrete result is best, for example a job or more sales.]
[Student review. Mention the practical tasks or the teacher.]
12 lessons, recordings, homework review and certificate. Only 15 seats. Registration until 30 November. Pay in full or in 2 parts.
Save my seatThe next group starts in [February 2027]. Companies can pay by invoice.
RegisterNo. We start from the basics. You need a laptop and a social media account.
[Every lesson is recorded. You can watch it later.]
[Yes. We can send an invoice to your company.]
Yes. You can pay in 2 parts.
No. You will learn to write video scripts and briefs. Shooting and editing is a content creator skill.
Yes, about [30–50] ₾ for your own test campaign.
[Full refund before the second lesson.]
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